How GrowthSpree helped Cognisaas build a validated GTM through conversations with ICPs in the USA


CogniSaaS is a Customer-Centric Onboarding and Implementation Platform to Collaborate with customers, internal stakeholders and deliver faster time-to-value.

Founded: 2020
Headquarters: Bangalore, Karnataka
Size: 11-50 employees


Cognisaas is an early-stage startup to enter the US market. We have been hired to help them with qualified discovery calls. It’s been 6 weeks since our engagement began, and the progress is impressive.

Primary KPI:

Discovery Calls Booked

Customer Success and Implementation, VP and above in hierarchy, SaaS companies in USA

It was a multi-channel outreach with personalized cold outreach through emails and LinkedIn.

First, we implemented Lemwarm to warm the domain to improve and boost email deliverability.Then, we created and executed outbound email campaigns using Lemlist to ensure:

  • Maximum deliverability in the primary inbox
  • Personalization of each email as per prospect information
  • A/B Testing of different email variations
  • Efficient tracking and reporting of campaign performance


Unique Prospects Reached out
Discovery Calls Set-up
Demo Calls Booked

*Our target was to help them with 15 discovery calls minimum in 90 days.

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