Playment is a fully managed data labeling platform generating training data for computer vision models at scale.
Founded: 2011
Headquarters: Bangalore, Karnataka
Size: 11-50 employees
Rocketlane is preferred by highly productive teams as they need onboarding assistance from start to end successfully.
We knew their best asset would be a loyal customer spreading a word of how incredible their product is.
We decided to execute Bottom of the Funnel campaigns along with setting up a robust marketing infrastructure.
GrowthSpree sketched a plan to deploy Google Ads, Facebook Ads, and LinkedIn Ads to initiate a targeted approach towards the marketing infrastructure.
It was devised to stick to Google Ads for BOFU campaigns while experimenting with FB and LinkedIn Ads for both kinds of campaigns.
The target location was North America. GrowthSpree gave its approach a go by setting up the marketing infrastructure. Moreover, events were set up through GA and GTM, heatmap, ad account tracking, and pixel integration
We worked deeply to setup HubSpot, Salesforce and the entire marketing and sales processes and even implemented Outreach for them. Apart from this we were responsible to setup GA events and goals, and setup and managed the Google search console, Hotjar, and conversion tracking on ad platforms.
With Hubspot we were able to use workflows and marketing attribution was also achieved for already present prospects. We were also able to pass on this information to accounts andopportunities using custom workflows so marketing would be attributed for their efforts.
We also devised a lead scoring mechanism to pass the lead intent information to sales teambasis previous data and attribute and this was set-up in Hubspot attributes were source ofthe lead, company size, email domain, revenue , interactions on website, Interaction oncontent efforts i.e. email/ whatsapp/ sms.
Conversions from
organic channels
Open rate
Increased CTR from
organic channels
Sign Ups
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