Salt is a neo banking solution stitched together to ease payments and documentation which comes with business banking by moving it to a digital-first and automated end to end platform.
Headquarters: Southeastern, Pennsylvania
Size: 11-50 employees
"Let’s face facts: nobody is getting enough from their data these days. Put a lousy dataset into the best Business Intelligence tool and what do you get? Mediocrity at best. Salt provides services that help you build more robust and powerful datasets; organic, hand-crafted, artisanal datasets it does so by turning big data into small data that is accessible, understandable, and actionable.
The idea was to optimize the entire funnel and bring down the global lead cost while maintaining the quality of leads.
These targeting worked well based on our experiments which we did on small budgets. We applied this knowledge to scale our budget and thereby led to 500+ leads a month on Facebook with a very low CPL.